MAPS Program Helps Treetop Haven Branch Out
A seasoned traveller who's visited over forty countries across six continents, Sheila Arsenault took inspiration from those adventures to create Treetop Haven, a unique all-season wellness destination. The Haven is open year-round. Guests stay in a collection of various-sized TreePODS, five fully-equipped geodesic domes that are built on raised decks, nestled within fifty acres of woodland in Mount Tryon, PEI.
In operation since 2017, the business had been enjoying steady growth with a particular focus as a wedding destination. The initial COVID-19 lockdown and subsequent Public Health restrictions throughout 2020 resulted in the cancellation of many of the wedding bookings in place for the 2020 tourism season. Realizing the impact this pattern could have on the sustainability of the business, Sheila, a solopreneur, took the opportunity to apply to the Momentum Advisory Professional Services (MAPS) program. The program was a collaboration between PEIBWA and the Women's Entrepreneurship Strategy Fund (WES) and was supported by the Government of Canada through the Atlantic Canada Opportunities Agency (ACOA). It was designed to provide customized and necessary supports to help participating companies pivot and adapt and to develop new ways to succeed through services, mentoring, tools, and training.
Sheila's MAPS program goals were to obtain professional help to restructure and develop the content and functionality of her website in order to pivot away from weddings and toward an expanded clientele of couples and families.
Working with the staff at PEIBWA and TechnoMedia PEI (the company that designed the original Treetop Haven website), Sheila was able to upgrade the site with booking and payment functionality it hadn't previously offered. The site was also updated with new photographs and content specifically targeted to attract families and couples, with a new emphasis on the cabins, trails and amenities available on-site and in the area.
Now completed, Sheila believes these rebranding and marketing efforts will have a "huge impact" on the sustainability and future success of her business. With her continued determination and focus and these new tools to strengthen the roots of her business, we look forward to hearing more about the growth of Treetop Haven in the coming year.
For more information about Treetop Haven visit: treetophaven.ca, email firstname.lastname@example.org or call 902-439-0267.
For more information about programs and services offered by PEIBWA email: email@example.com or call 902-892-6040.
(photo credits: Heather Ogg)