Board of Directors

The PEI Business Women's Association is a non-profit organization managed by a volunteer Board of Directors, who meet at least six times a year and provide strategic direction, fiscal oversight, and governance for the Association and its operational staff. There are a minimum of five (5) directors and a maximum of nine (9) directors who are elected at the Annual General Meeting (held in February) from the active members in good standing of the Association.  Directors serve a two (2) year term, with a maximum number of 3 consecutive terms. 

Current approved bylaws of the Association can be viewed here (pdf format)

Sarah Dunphy, President

Sarah joined Ooka Island (now Scholastic Canada) in 2014 where she leads the Customer Success team. She makes sure every child has a positive experience and ensures the customer’s voice is instrumental in driving product development. Sarah is excited to be a part of the PEIBWA and looks forward to playing a role in empowering women to achieve their goals. She recently graduated from UPEI and holds a Honours degree in Business and Information Technology. 


 Maria Dow CA, Treasurer

Maria is a manager with Grant Thornton LLP in the Privately Held Business group.  With eight years of public practice experience,  Maria works with owner-managed organizations to help them unlock their potential for growth and achieve their goals.  She provides accounting and taxation services for both personal and corporate clients, and works with charities and not-for-profit organizations. 

She obtained her Bachelor of Business Administration from the University of Prince Edward Island prior to attaining her Chartered Accountant designation at the Atlantic School of Chartered Accountancy. 

Maria is a CPA mentor with CPA Canada and volunteers with Junior Achievement and the Heart & Stroke Foundation.


Sharon Keller has been in the hair styling industry for over 16 years, with a strong passion for helping people to look and feel their absolute best.

She has spent the last 9 years of her career educating other hairstylists throughout Atlantic Canada for major hair companies such as AG Hair Cosmetics (teaching Cutting Techniques and Updos) and most recently for Schwarzkopf Canada (teaching Colour Theory & Techniques) while also running her hair salon Bounce! Hair Studio.

She is constantly striving to be on top of the new trends and staying creative in her industry. 

Cassandra Goodwin is a licensed naturopathic doctor on Prince Edward Island passionate about guiding Islanders to lead fuller, more connected lives. After receiving a Bachelor of Science at UPEI, she attended Boucher Institute of Naturopathic Medicine, one of two accredited naturopathic medical schools in Canada. 

Delighted to return to PEI, she opened her practice Vital Natural Medicine in 2015 in Stratford, and joined a second practice in Summerside in 2016. Outside of her naturopathic office, she is passionate about working to further build community in PEI, gardening, and being outside.  

Melanie Press moved to Prince Edward Island from Oxford, United Kingdom. She studied Interior Design and Architectural History at London Metropolitan University and has worked in the real estate industry since 1996, both here in Canada and overseas.

A fierce advocate for professionalism, transparency, advanced education and customer service excellence in the real estate industry, her career has afforded her a deep insight into the emotional and personal connection required in a business often seen as aggressive and competitive. Melanie is an agent with Re/MAX Charlottetown Realty


Nancybeth Guptill is a mom, a business woman, an entrepreneur, and Islander who deeply cares about women's personal successes as well as our collective contributions to the various organizations and industries we represent.   

Over the 32 years of her career, she has worked in retail, tourism and hospitality, market research and marketing communications, economic development, web development, digital marketing, internet safety and women and girl empowerment.  Currently, she is President and Executive Consultant at Sweet Spot Academy which is headquartered in Summerside PEI.

Her current passion and specialty lies in business, digital and life skills training for adult learners, as well as raising digital leaders. As an experienced speaker and trainer, her favorite topics include all things entrepreneurial and small business related with a sprinkle of personal development for good measure.


 Annie MacEachern

bio to follow

 Stephanie Andrews 

Investors Group

bio to follow


 Ashley LeFort 

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