The first PEIBWA micro-grants were awarded in June 2016; five grants were awarded and we are pleased to share their stories here.The grants of up to $500 each are to help new and established women entrepreneurs, and include business skills support. The association gives the entrepreneurs 75 per cent up front and the rest after they complete a final report.
Patricia Bourque Photography
Patricia used the micro-grant to purchase supplies that she needed to build her inventory of Mi’kmaq-inspired handmade greeting cards and matted prints that showcase her photography. She sells these products at various retail shops and spaces in Charlottetown and Cavendish PEI. With the stock that she created, Patricia had sufficient available for the remainder of 2016, which generated increased revenue for her business.
Vital Natural Medicine
Cassandra recently established a naturopathic medical practice in Stratford PE. She needed to establish an online presence to grow her business, so applied for a micro-grant to hire a consultant to help her learn about social media and how to leverage social media to grow her business. With the support of the micro-grant, Cassandra now has a firm grasp of how social media is used in the field of naturopathic medicine and has a social media strategy to increase new patient contacts, retain current patients, re-engage previous patients, and build a strong online brand.